Brian Rattner - Manage Online Reputation, A Practice SEO

How important is the web reputation ? This is a great deal, especially if your business is focused on personal branding ! Check the reputation of your name or your brand is an activity that should be done consistently, like any other best practice SEO . Having in the first three-four pages of the SERP desired references associated with their name is a significant added value in order to obtain this result below you'll find suggestions and useful tools for this purpose.

Search

Before setting a strategy, you should find out how your current situation. Go to Google (no authentication), and type your name. Turn the pages and classified each link as a reference positive, negative or neutral. You can also operate the same activity with Bing or Yahoo!, but is not necessary.

Prick up their ears

Thanks to the service Google Alerts you can set up email alerts that will warn you when it comes to you on the Web This is a feature very important because it frees you from doing "surveys" deep and manual of the SERP.

Optimize voices "friends"

Among the "positive" results there are pages or profiles that are under your direct control? Try to optimize as much as possible, perhaps by making sure that your brand represents the title of each page.

Linking entries "friends"

Similarly, you can increase the ranking of those results linking to them from other "sources" of your property, especially social as Google Plus , perfect for the purpose.

The Social, the new entries "friends"

The Reputation Management lives by a great buzz generated by various platforms social . You can not therefore esimervi from having at least a complete profile of all major products of the moment ( Facebook , Twitter , Google Plus, LinkedIn ...), and constantly update them.

Start a blog

I have already explained why it is important to have a blog. You can do it on WordPress, Blogger, or a registered domain name with your name. The blog certainly appear on the front page, entering your name, so it is important that it is well cared for.

Get noticed

What are the ways of increasing authority and visibility? The main ones are to write at least one guest-post , possibly on popular blogs, and interviews online. Both (with effort different) are used to build your online credibility, and therefore not disdegnateli concedetene as possible.

About Author: Brian Rattner is a New York based attorney with over two decades of experience. He is also a successful sales professional, leveraging his excellent interpersonal, communication, writing and presentation skills to support his clients. Brian Rattner, as an attorney, has outstanding analytical and organizational skills, a high-energy level and an exemplary work ethic.

Brian Rattner - Seo book 10 Things from Questionable SEO

Questionable in the sense that we are here to discuss precisely and understand if they are to be erased from his memory in style with the Man in Black that little thing "sparaflesciava" (cited above) light or not.

10 SEO Stuff to Discussion

1. Validity of AlexaRank

This is an indicator that measures the traffic developed by Alexa, a subsidiary of Amazon. Especially in the publishing field has a certain importance to address the media centers and collect some 'more advertising dollars.

IMHO SEO side has no validity (if not Google, just ignore it) and is not reliable.

2. The flash sites

Beyond the fact that a web designer right now, I'll discouraged SEO for a site in flash is a pain in the ass. Not that it's impossible to place a lot, but it complicates life.

IMHO it is a thing more than obsolete, also consider that Apple devices can not see flash and half the world has an i-something.

3. The phobia of Page Rank

Did you see how the Page Rank algorithm is the foundation of Google.

IMHO, however, is not everything and it denotes the fact that there are sites with low PR are better positioned than others. In SEO there are 200-odd factors, not just one to consider as fundamental both.

4. Everything is CMS

The Content Management System like WordPress or Joomla are a godsend to build dynamic sites but it is not true that side SEO only count them.

IMHO a good static site could have even more advantages such as speed being more streamlined system for managing content-rich plugin.

5. Content is the king

Do you understand me, in this sense, I am the monarchy. The content is very important if not crucial to a site that is intended for users and not just the mere SEO .

IMHO, however, there are SERP in which there is the crap on the front page. And ok that "we must do it as well us" Content is king, but only if it is well established on the throne.

6. Social is the new SEO

The SEO is no longer needed, now there are social networks!

IMHO optimization on search engines is one thing, the SN are another. We often crosses and these meetings are born good things but because a marriage will only work if you are couple (cited).

7. AdWords affects SEO

You paid a bang in advertisements, will also improve your organic ranking !

IMHO no, here too AdWords is one thing, the SEO another. Maybe we can argue that in certain niches very moneyed if I position it on "loans" with my blog over the N bank that spends money on ads Rosica someone but if I'm annoyed there's always the speech that I have a site built to win AdSense.

8. The EMD will become unnecessary

We keep the brand and not the exact keyword in the domain (exact match domain) as "running shoes" or "pizza restaurants". Google says it for years to promote the brand!

IMHO the mix is important, but there are areas in which the EMD half ago SEO and this can not be ignored.

9. Google hates SEO

Google Inc. is a and I, I are two flies in comparison.

IMHO the SEO is understood by Google on the basis that receives aid in the improvement of the results returned to the user. It 's the bad SEO, that force some factors, which deprecates. And then crushes.

10. It's your word

The tenth SEO question I want to leave you, the last word that closes this section SEO.

I hope it was to your liking, right now I thank you for watching and for all shares, comments and feedback events.

About Author: Brian Rattner is a New York based attorney with over two decades of experience. He is also a successful sales professional, leveraging his excellent interpersonal, communication, writing and presentation skills to support his clients. Brian Rattner, as an attorney, has outstanding analytical and organizational skills, a high-energy level and an exemplary work ethic.