Sunday, December 25, 2011

Basic SEO for Facebook Fan Pages

Many have tried, and failed, to write a good post about how to SEO a Facebook fan page.

For example, optimizing the filename of your profile picture is one popular piece of advice that doesn’t really matter, considering Facebook just renames the file something like 198135_10150109366....jpg. Another popular tip: you should link to your main website from your Facebook page. Yes, you should for visitors. But this doesn’t optimize your fan page because Facebook just nofollows, redirects, and clusters your URL in a mess of code anyway.

So let's take a different approach to Facebook SEO today.

I want you to imagine that your Facebook fan page is your website – or another website for your brand at least. While it may not ever rank first for a keyword, you still want it to be optimized.

If you want to keyword optimize your Facebook fan page, these are the areas that actually pull SEO elements from your page's content for additional optimization.

Your Facebook Fan Page SEO

  • SEO title: The name of your page plus | Facebook.
  • Meta description: The name of your page plus the About description of your page, followed by | Facebook.
  • H1: The name of your page.
This is like the search optimization of the homepage of your fan page / website. If you didn't consider keyword optimization when you created it, and you have less than 100 fans, you're in luck. You can still change your page's name.

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