Monday, December 26, 2011

43 Paid Search Signals You Need To Understand

The SEO world often talks about the idea of signals – data points used by search engines to deliver the most relevant results. But the paid search community almost never discusses them (a point Kevin Lee made two years ago). Yet, our ability to participate and profit from ad auctions is dependent on a deep understanding and manipulation of a wide variety of signals.
Google is a publisher. Their systems are designed to maximize the yield on their search results – to maximize the number of searches, clicks on paid search ads per search, and the cost of those clicks.
As advertisers, our goal is to maximize the yield on our media spend – to maximize the number of clicks, conversions per clicks, profit per click, and minimize the cost per click.
Both parties incorporate at least 43 signals that answer six fundamental questions to value and satisfy the search and searcher:
  • What are they searching for?
  • How much is the search worth?
  • Who is searching?
  • How are they searching?
  • When are they searching?
  • Where are they searching?

What Are They Searching For?

Intent is far and away the most important tool for maximizing profit. What someone says they want right now is the core signal to determine the right combination of ads to display, if any.
  • Search Query – The raw words someone types (as opposed to the keywords you bid on) are the most direct and literal expression of a searcher’s goals. The fact that they’re searching for it at this instant often indicates a higher degree of commercial intent and likelihood to convert.  
  • Relevance – This is the vaguest of the signals, which Google defines as “the usefulness of information to a user (such as an ad, keyword, or landing page).” Mostly, it’s what ads have been clicked on most frequently in the past for those searches.  Many times, a search query can have ambiguous intent (does “Paris hotels” refer to Paris, France or Paris, Texas?) and Google relies on other data to determine the right ads for the SERP.

How Much Is The Search Worth?

Google only gets paid when people click on ads. As a result, advertising on Google isn’t a direct auction where the highest bidder automatically gets the top spot, because there’s no guarantee that the person with the most money has the most compelling ad.
Instead, Google looks at a combination of quality fit and economic fit. Put another way, they calculate ad rank by multiplying your bid times quality score.

Quality Fit 

The best quality fit for Google, in most cases, is ad most likely to be clicked on. Google has disclosed some of the components of quality fit, most thoroughly documented in "Quality Score in High Resolution."
In general, more data is better and newer data is better. The greater your reputation for getting searchers to click on your ads – historical, recent and specific to the current search and searcher – the more likely you are to have your ads displayed in the auction in a higher position at a more favorable price.
  • Keyword/Text Ad Pair: Not surprisingly, the performance of a given text ad for a given keyword weighs most heavily. It’s the closest scenario to mimicking someone’s current search and likely response to your ad. 
  • Display URL – People like to know where they’re going after they click. The display URL, the one people see in your ad vs. the coded URL you link to, has a quality measure all its own.
  • Account – The sum total of your past performance creates an account wide reputation that affects each auction.
  • Landing Page Assessment – Google had s specific landing page quality score that either applies a penalty to your account or is neutral. Essentially, if your business model is poor or your site experience horrendous, Google believes this will negatively impact people’s likelihood to trust and click on ads and you are penalized accordingly.
  • Ad Extensions – Google offers a wide variety of ad extensions to append additional information, pictures and calls to action to your text ad. Google has said explicitly that one format, sitelinks, don't impact quality score. However, they will factor in past clickthrough rate (CTR) performance when determining which links to display. 
  • Similar Performance – In the absence of specific data for this keyword with this advertiser, Google will look at the performance of keyword from other advertisers on the same keyword. Google’s AdWords Evangelist Frederick Vallaeys illustrate this concept with the example of the actress Jessica Alba. Many advertisers have tried to capitalize on her fame by advertising a wide variety of goods on her name. Most searchers, however, are only looking for information about the actress. As a result, most advertisers using “Jessica Alba” as a keyword would receive a very low initial quality Scsre.

Economic Fit

No matter how great your great quality score, there is a minimum amount you have to pay to get on the first page and, based on a competition, an increasing amount you have to pay to move up the page.
  • Bid - Bids only play an indirect role in determining CPC, but a direct relationship in determining ad rank. The amount you’re willing to pay for a click actually takes several forms, depending upon the network, product and extension you’re using.
    • Regular bids – Standard bids on both the search and display network
    • Cost-per-Acquisition (CPA) – Certain ad formats, such as Product Listing Ads and Comparison Ads, are sold to a select group of advertisers on a CPA basis. 
    • Enhanced CPC – AdWords can automatically adjust your Max CPC up to 30 percent if you’ve enabled this option. It uses historical AdWords conversion tracking data to determine if a click is more likely to convert.
    • Conversion Optimizer – The AdWords integrated bid management tool allows users to set a target CPA instead of CPC bidding. For the purposes of the auction, it’s likely Google then estimates conversion rate and translate this into a maximum bid, but that process is opaque. 
    • Flat Fee Pricing – Some ad formats, like Media Ads, charge a flat amount for certain interactions, in this case clicks to play a video trailer. That’s also true for extensions such as locations which may result in clicks for directions. At this point, it appears these pricing models don’t affect your ability to appear in auctions or your ad rank.
  • Conversion and Profitability – For most auctions, all of Google’s signals rely entirely on economic data related to their profit (CPCs, CTR) not our profit as advertisers, save for the exceptions noted above.
We obviously use different and more varied signals to value search traffic, including:
  • Conversions – The raw number of sales or leads, regardless of differences in value
  • Conversion Rate – The percentage of clicks that turned into sales or leads
  • Average Order Value – The average total amount purchased 
  • CPA – The cost per acquisition (a.k.a., conversion, lead, or sale)
  • Return on ad spend (ROAS) – Revenue over cost, which may or may not equate to a positive profit, depending upon your margins.
  • Return on Investment (ROI) – Return, subtracting advertising and variable cost of goods sold.
  • Lead Quality Metrics – For lead gen companies, such as B2B marketers, there are signals of lead quality, like lead score and opportunities created, that help establish proxies for quality before a lead closes after a long sales cycle.
  • Lifetime Value (LTV) – Some customers are worth more than others for subsequent purchases, for example discount purchasers vs. full price purchasers. 

Who Is Searching?

Not every searcher is equally likely to click on a specific set of ads, even if they’re using the same terms. And on the Display Network, where no search query can indicate intent, more signals are necessary to deliver the most relevant ad.
Google has a variety of data to determine not just what you want, but who you are (in an anonymous way, of course). This pulls from behavioral data gathered from AdSense and remarketing cookies, social connections from Google and other online profiles, topical interests gathered from sites visited in the Display Network and even demographic information from third parties.


Search queries are the greatest indicator of intent, because they are explicit and recent. In addition to, or in the absence of, search queries, recent and historical browsing behavior can help us and Google to value and target different audiences appropriately.
  • Remarketing (retargeting) cookies – Cookies can be set, via a small snippet of JavaScript code, on any section of your site to segment users. These cookies create groups, which can be mixed and matched, to allow specific ad serving on the display network. For example, advertising free shipping to visitors who added items to a cart, but who did not check out. 
  • Interests – Using anonymous browsing data across the Display Network, Google builds profiles of users based on their likely affinity to specific topics. For example, people who visit a lot of golf related pages or sites for expectant mothers. 


Last week, Google rolled out their +1 button that allows users to share pages with their network of contacts in both paid and organic results. For more detail on social signals and PPC, read my previous column, "How Social Media Affects Paid Search ."
  • Relationships – In addition to seeing general counts of +1s, you’ll also see images for direct connections that have +1ed something in the search results. These +1s won’t directly impact your quality score (and thus, ad rank). They will, however, indirectly impact quality score through their influence on CTR. 
  • Your +1s – Search results will include your own +1s in the results, reinforcing your own affinities. 


Display network targeting works either through managed placements, where we choose specific sites, or automatic placements, where Google analyzes the keywords in the ad group to pair with thematically similar sites and pages. There is also middle ground for targeting called topics.
  • Topics – Groups of related sites built around one specific topic, for example home improvement. These are similar to ad networks that group together independent sites of similar content for ease and scale of targeting. The idea is that there are similar audiences, both in terms of interest and composition. 


Some sites on the Google Display Network, such as social networking sites, collect and opt to share demographic data. Google, which it’s worth noting does not collect these data themselves, enables specific bidding on demographic data when available.
Similar to enhanced CPC, bids are adjusted in real time when the data are available and the preferred audience is available, including:
  • Age
  • Gender
  • Household education
  • Household income

How Are They Searching?

The way people search, especially the device they use, and where the network where the ads are served, search vs. search partners vs. display, can say a lot about what someone is looking for.
Mobile devices are probably the most dramatic example of this. If you’re searching for car rental from your phone at Heathrow, it’s pretty safe bet you want a rental company in London and need a car right now.
How you search provides implicit signals of relevance.


Mobile searches are different. Users are very local. For example, 53 percent of mobile searches on Bing have a local intent. Eric Schmidt from Google also said “1 in 3 queries from smartphones is about where I am.”
Mobile users are also very urgent. Seventy percent of PC “query chains” (essentially search tasks) are completed in about one week while 70 percent of mobile users do so in one hour.
Similarly, Pew Research found that:
Around one in ten Americans with annual household incomes of $75,000 or more own a tablet PC or e-book reader, while fewer than 5% of households earning less than $50,000 per year contain one of these devices.
Not surprisingly, the different sized screens, download speeds, and mindset of searchers among the devices means that maximizing yield requires different ad types and, sometimes, advertisers.
  • Desktop/laptop – People who aren’t searching on the go.
  • Phone – Ads served only to phones, regardless of browser type.
  • Smartphone – Mobile devices with full Internet browsers.
  • Tablet – You can target tablets with full browsers, which covers iPad, Android, Playbooks and others.
  • Operating System – Google is rolling out targeting to specific operation systems, such as iOS and Android
  • Carrier – Specific phone plan providers, which vary by region.


By default, Google lumps together campaigns to target both the search network, people who are actively searching on or one of their search partners, and the Display Network, the sites that monetize with AdSense.
This is a clear money grab, because the way you manage search and display network campaigns is entirely different, requiring different ad group structures, creative, and bids.
  • Search – Ads triggered based on search queries, primarily on Google.
  • Search Partners – Sites with search results powered by Google. You can’t target them explicitly, but you can opt out of them in any campaign.
  • Display Network – The group of sites running AdSense has almost nothing to do with search. It’s a push medium where you are interrupting the user’s main activity (interacting with content) vs. a pull medium where you’re satisfying their central need (searching). The ad formats, targeting methods, CPCs and so on are dramatically different. Similarly, optimizing the yield for display ads is different, factoring in more audience and behavioral data.

When Are They Searching?

Temporal signals, the time when someone searches, can hint at your needs or value: weekends vs. weekdays, days vs. nights, work vs. home, and so on.
  • Dayparting – Queries can have a different meaning or value depending on the time of day.
  • Weekparting – Response can vary by day of the week or a business could restrict ads to days of operation. 

Where Are They Searching?

Not every searcher is equally likely to click on a specific set of ads, even if they’re using the same terms. Take the previous example of “paris hotels.” The auction for someone searching with that query in Texas would look very different than someone in France.
This is especially true for local searches, such as “Philadelphia gym,” which can often trigger results from local specific ad formats, such as location extensions and Google Boost.


  • Physical Location – Google will look at a searchers IP location and the Google top level domain ( vs., for example) to determine where they’re searching from. 
  • Search Intent – Sometimes a search query includes a geo-modifier, such as “Philadelphia byob,” indicating a person is either in the desired in the geographic region even if their IP doesn’t specify as much or is simply interested in local business. Read more.

Not All Signals Matter Equally

Groups are not homogenous. Groups don’t purchase or click on ads, people do. Every signal is used at a tool to determine which specific set of ads are most likely to appeal to this particular person at this particular time.
Intent gathered from a search query is the clearest window into what someone wants and when, because it is both explicit and immediate.
Behavioral data, especially that used for remarketing, is also very influential, because of the ability to target people based on recency of behavior (varying the cookie length) and value of the action (by creating small segments using multiple tags).
The greater of a predictor of someone’s likelihood to click, the greater the weight that signal carries. The less explicit, recent and specific the signal, the less influence it has. I hypothesize the priority looks like this:

What Do Signals Mean to Advertisers?

Google prioritizes what drives their bottom line (CPCs, clicks). We need to understand what they care about and manage accordingly, for example improving CTR to boost quality score.
Ultimately, however, we need to prioritize what drives ours (profit, leads). The more accurately we can value a click, the better we can extract profit from it.

Whoever Has The Data Wins

If there’s one thing that should be clear from this article, it’s that data drives results. Newer data is better than older data. More data is better than less data.
Google clearly understands that whoever has the data wins.
This is doubly true for advertisers, because we know what happens after the click. We can optimize landing pages, offers, checkout, and other conversion variables. We can also determine which kinds of customers are most profitable in the short term and over time (LTV).
Like Google, we must compete with data to maximize our yield. As auctions become more competitive and new ad formats remove some of the typical controls, such as is the case with product listing ads, which don't require keywords, the ability to successfully target, value, and convert niche audiences will separate the most profitable companies from the least.
Put more simply, we need data to move budget from early funnel to late funnel targeting.

Technology is a Necessity, Not a Luxury

Operating at scale can't be done manually. Google doesn't have a sales team negotiating each search result, even for the highest volume, most valuable terms. Automated systems are required to handle data at scale
All advertisers of significant size need their own suite of paid search tools to automate the use of signal data to the degree possible. They reduce human error, operate at a higher speed and breadth, and free up talent to focus on strategy instead of tactics.

A Caveat

This list is not exhaustive. It couldn’t possibly be. Like organic search rankings, there are surely more signals that Google uses to manage the auctions that are not published. Not every tool Google uses to maximize yield is available to advertisers. Likewise, not every signal we use to maximize our yield factors into the auction.
It’s also important to remember that, like SEO, not every signal carries equal weight. If you’re dayparting campaigns with big, unrelated ad groups, poorly written text ads and sub-optimal landing pages, then you’re just rearranging flatware on the Titanic.
My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and prioritize them for everyone’s benefit and to inspire Google to offer more transparency. If you can think of any signals I missed, or want to take a stab at prioritizing them, please leave a comment.


Sunday, December 25, 2011

Basic SEO for Facebook Fan Pages

Many have tried, and failed, to write a good post about how to SEO a Facebook fan page.

For example, optimizing the filename of your profile picture is one popular piece of advice that doesn’t really matter, considering Facebook just renames the file something like 198135_10150109366....jpg. Another popular tip: you should link to your main website from your Facebook page. Yes, you should for visitors. But this doesn’t optimize your fan page because Facebook just nofollows, redirects, and clusters your URL in a mess of code anyway.

So let's take a different approach to Facebook SEO today.

I want you to imagine that your Facebook fan page is your website – or another website for your brand at least. While it may not ever rank first for a keyword, you still want it to be optimized.

If you want to keyword optimize your Facebook fan page, these are the areas that actually pull SEO elements from your page's content for additional optimization.

Your Facebook Fan Page SEO

  • SEO title: The name of your page plus | Facebook.
  • Meta description: The name of your page plus the About description of your page, followed by | Facebook.
  • H1: The name of your page.
This is like the search optimization of the homepage of your fan page / website. If you didn't consider keyword optimization when you created it, and you have less than 100 fans, you're in luck. You can still change your page's name.


Wednesday, December 21, 2011

Dear Santa / Father Christmas / Saint Nick / Kris Kringle / Santa Claus,

I’ve been a good SEO this year. I tried my hardest not to contravene any webmaster guidelines, I trained my organization to do things according to best practices, and we worked to improve the quality of the pages on our sites in order to improve the user experience.

So, being a good SEO, there are a few things that I’d like to ask for – not just for me, you understand, but for all the boys and girls out there in the big wide world of SEO.

Could We Have Our Keywords Back?

Many sites have reported “not provided” showing up in their analytics in double digit proportions since the October 19 search encryption change. “Not provided” is now the top traffic driving keyword for many site, and as more and more users move to Google+ or other Google products that require a sign in, the numbers are only going to head further North.
Giving me my keywords back allows me to see what’s working and what isn’t. It helps me to do my job, and by doing my job I’m helping to improve the relevancy of the search results.

Could We Please Get Some More Data?

Imagine you’re responsible for a site that’s in Google News, and you’re asked to determine how well you’re doing. Just look in your analytics for Google News referrals right? No, that’s just giving you the traffic from Google News, not from news oneboxes in universal search.
Giving me some way to differentiate that data from the regular organic traffic would really give me an insight into what’s working in Google News. Of course, I’d need my keywords back first.

Budget for a Train… session or three for everyone around the world who wants to learn more about SEO. Whether it’s in-house, at their local establishment of higher learning, or at a dedicated online marketing conference, the more you know, the better your chances of doing well.

World Peace

Well, OK, a little bit easier than that. I would like all of the boys and girls in organizations around the world to get together, communicate, and understand the value of SEO to their organization. If they’ve done that training from the item above it’s going to be a lot easier Santa. Just saying.

Lots of Toys

Who doesn’t want more toys, with flashing lights and bells and whistles? Sure we’ve got lots of toys now that tell us how well we’re doing, where our problems are, where opportunities are, etc. But if you have some fancy new toy that makes our jobs easier, or more information that can be displayed within existing tools, you’ll make our day.

Make Your List and Check it Twice

Now I know you’re going to have your hands full delivering coal and stuffed pandas to all the black hat SEOs – you know, the ones that are doing their best to damage the reputation of SEO for their own shortsighted gain, but if you could see your way clear to delivering on the items above, we promise to be good again next year.

Oh, and we’ll have some milk and tracking cookies waiting for you as an incentive / bribe / motivation / consideration...


Sunday, December 11, 2011

12 SEO Authority Building Tips

By now you know you need to focus on authority, your own, as well as relationships with other authorities. But what are the best strategies for developing authority?

From an SEO perspective, building authority only works if you have some sort of web presence for people to capitalize on. For the purposes of this column, it's assumed that you have a blog, a social media presence, or both. Actually, you want to have both, because blogging and social media can reinforce each other in powerful ways:

Search engines try to measure personal (or organizational) authority the way people do. Your ability to obtain real links, fans, likes, +1s, or shares will be driven by that perception. In other words, don't go buying likes, +1s, links, shares, or whatever.

In this column, the words "authority" and "influencer" will be used somewhat interchangeably. People or organizations that are seen as authoritative generally have a significant amount of influence on others.

Behave Yourself!
The first set of considerations relate to how you're perceived. These are an important part of the process.

Gain Trust
You can't be thought of as an authority if you aren't trusted. Of course, it is possible to be trusted by one group of people, and not others. For example, Ann Coulter is trusted by right wing Republicans, but not by Democrats.

Be Consistent
If you establish a strong position on something, think long and hard before changing it. While there are times when you should change such a position, if you frequently flip flop on the positions you take, then you'll have problems. People need to know, in general, what to expect from you.

Show Expertise and Value
If you have no value to bring to the conversation, then the authority will not follow, regardless of whatever else you do. In fact, you need to be providing value on an ongoing basis, not just once.

Be Natural and Authentic
Being natural and authentic makes being consistent easier to do. Having to remember what position you took on something when it isn't your true opinion is asking for trouble. People can sniff out when you aren't being true to yourself.

Solve Problems for Others
It's great to show expertise, but if no one is actually helped, who cares? Look beyond demonstrating your skills.

Go out of your way to help people with a need. Show that you solve real problems. It's great PR.

Help Promote Others
As you gain more exposure, make sure to give back. Promote the works of others. Link to them, tweet them, introduce them to people, and share their content.

Promoting the content of recognized authorities is a double win. It's very likely to provide value to your audience (they are perceived an authorities for a reason), and it helps you build a relationship with them.

Be Social
Socializing is a great tool. Hanging out with people and being likable counts for a lot! This is a great way to build trust, and get introductions that are helpful to you. Besides which it's fun!

Be Seen!
Focus on how you can help build up your authority in your industry. The key is to be seen. The following ideas may seem pretty basic, but they work.

Go to Industry Conferences
This is a great way to meet people. There's no better way to build a relationship than face to face. Go watch current industry authorities speak at conferences like SES.

Sit in the front row and go up and introduce yourself when the session is over. Make sure you have something interesting to say that will capture their attention.

Speak at Industry Conferences
Pitch yourself as a speaker at industry conferences. If you have no prior speaking track record, pitch a case study or new real world data. Conference organizers love real world examples and data.

If you can't do either of those, come up with something truly unique and fresh. A pitch arguing that you will cover an old topic better than an established speaker isn't likely to work.

Write for Industry Journals
The strategy here is similar to pitching yourself as a speaker. Bring something really new and different to the table, that is quantitative in nature. Hard facts and figures are more likely to get you in the door.

One alternative strategy that will work too, is to get a current authority to recommend you. Expect to start with a single article, not a column. Once you get one really good article under your belt, you're on your way.

Meet People Face to Face
This is an expansion of the "attend conferences" concept. There are other places where you can meet people, and influencers as well. For example, local meetups or even social gatherings.

Use your network to help you get invites. Whatever you do, don't crash anyone's private social events unless invited!

Get an Introduction
Get introduced to an influencer by someone in your network. If you don't have a current connection via your network, work on expanding it! Personal introductions from a person trusted by the influencer are gold.

Make sure you bring something of interest to the conversation when you end up meeting an influencer, be it by email, phone, or face to face. Face to face is first choice because it's more personal, with a second choice of phone, then email, but accept whatever is more comfortable for them.

Wrap Up
Yes, this is real work, and you have to allow time for it to unfold. But, in today's hyper competitive world of search, this investment is essential.

Today's publishers face a serious challenge: differentiate or die. You're competing with way too many people, regardless of your market. Developing authority is a way to stand out – to people and search engines alike.


Friday, September 9, 2011

Reasons for Which You Need SEO Services to Give Hike to Your Business

Search Engine Optimization is a buzz word now in the online business industry. SEO makes feasible for your website to be an essential result in search results pages like Yahoo and Google.  You need a website to advertise your products and services online and to do this job perfectly you need to publicize and market these products properly so that people come to know about your site and products. To achieve all these targets, help of SEO is needed, which would make your services easily spotted by your target audience.  SEO is the first pace to have a successful online business which will earn you full profit. It is always as significant as having a website. In other words, SEO is so very imperative that if you have not intended to optimize your site correctly, it would be as same as putting your speculation in the sink.

SEO services are provided by companies which have web savvy and highly gifted web designers just like the SEO UK companies. The SEO services UK offer high rank web answers to their clients and are dedicated to give dependable, planned and exclusive solutions that are safe and would help the clients to achieve victory with their triumphant delivery. The SEO companies like SEO Company London follow Quality, Time and Commitment method to thrive to make sure that your website can achieve the wanted profit for your business. The job of SEO experts is to coerce the targeted traffic at your website. The main reason that would drive you to get the aid of SEO services to give hike to your business is that by this you can achieve the ROI climb in your business and also can find out the path of eventual revenue collection.

Over the years it has been proved that Internet is the best way probable in endorsement of your online business. In the present competition, only creating a website for your business is not enough, your website should be SEO competent in all ways, which would convert the visitors of your website into potential customers. SEO is one of the website advertising tools that play a key task in improving the page ranking of your website and growing the web traffic. SEO professionals are using diverse policies for web optimization and research says that SEO has been positively aiding both small and big companies alike to make huge profits in their business endeavors. This makes it a justifiable reason enough why you need SEO services like the SEO services UK, which would give hike to your business.

SEO has been one of the leading forms of online marketing as it allows your business to rank at the pinnacle of your competitors in the pages of the top search engines that include Bing, Yahoo and Google. SEO is one of the most reliable forms of marketing as the basic mantra for your customers lies in finding you out by merely typing your business in the search field. Some of the common SEO services that help your business include SEO consulting, Link Building. Some more points are discussed below:
  • Article Marketing: Article marketing is essentially scattering information about your site, which will serve as a way to boost customer consciousness about your products or services or whatsoever you desire to get it out there.
  • Keyword Research: This is the area where SEO Hike will execute a study on which terms or keywords your business will be recognized for in the internet. These keywords will vary from your business’ real name and your accessible and future services and products.
  • SEO Report: SEO reports that are prepared by SEO companies like SEO Company London, present concurrent data on how marketing proposals are succeeding. By seeing the reports you can very well realize whether your SEO movement is running triumphant or not and if you are attaining the desired ROI or not.

Thursday, September 1, 2011

Is Your Website Design Not Attracting Visitors?

Making of a victorious website absolutely means attracting good number of visitors to your site and there are various intelligent ways to achieve this. But if you happen to discover that your website is not attracting visitors then it has to be scrutinized seriously and you have to investigate its causes. There are corrective measures that have to be adopted when found out that your website is not functioning the way it should be. These corrective measures are delivered by various Web Design Company India to their clients for making their business all the more successful. There are website designers who work hard to ensure the success of your site.

Some of the common reasons that may result in poor performance of your website resulting in not attracting of visitors include:

  • Targeting wring keywords
  • Poor Optimization
  • Lack of Rich content
  • Absence of Inbound links
  • Not frequent updation
  • Visitors not willing to come back to your website
  • Unfamiliar domain name
  • Lack of marketing plan
  • Small Niche
  • Poor  website design
  • Wrong traffic sources
  • Promotion stuff being ignored
Only having effortlessly navigable and visually attractive website is not enough. What is of prime importance is assurance of web traffic to your website. The success of online marketing depends on visitors that come in the form of website traffic. There are various ways by which you can fix the above mentioned bugs and ensure plenty of web traffic flowing into your site.

Article marketing is an important factor. For this firstly you have to write articles that are related to you slot, prepare diverse versions of the same article and submit these to various article directory sites.

Make your article and your website SEO friendly. Essential SEO systems can easily perk up your search engine results.

Creating of fan pages or free groups on various social networks like Myspace or Facebook really helps. This enhances the chance of drawing appeal to your website manifold.

It really helps to have social bookmarking site on your website. In that case if people like your content they can bookmark it with only a click of a button.

Free multimedia marketing is one another excellent way to increase visitors to your website. You can produce videos that are related to your position and then distribute these videos to free multimedia websites like Metacafe, Youtube, DailyMotion. Include some information about your website in each of the video that you produce.

The problem of fixing your website to ensure smooth flow of traffic is done effectively by Website Designers engaged with Website Development Company.

Monday, August 29, 2011

What Makes A Web Hosting Company Best Choice For Your Website

Having a nice website that is well designed and with the best of contents is just one part of the story; the next important thing is to see that the website is hosted on the internet without any delay. Unless proper web hosting is done, the website will not become live and will not be visible to the outside world. Hence the very purpose of constructing a well designed website will be lost. So choosing the right web hosting company to make the website live and visible to the world is of extreme importance. In fact it is as important as the construction and design of the website, if not more important. This article tries and gives some general information as to why choosing the right web hosting service provider is important.

Before hosting a website and making it live, one should understand the fact that every day thousands of websites are getting hosted and are going live. So choosing the right website hosting company is of extreme importance. The type of hosting company that you are choosing would depend on the line of business you are into. For example, you could be a student owning a website. In such a situation the web hosting service providers should also be one who is experienced and related to this field.

Coming to hosting the website, you should be aware that there are quite a few Web Hosting India companies who would be willing to do the job for you at a price. They have various packages and plans to suit individual budgets and needs. Some plans work on a monthly basis, while there are others that are quarterly, half yearly and annual in nature. Choosing the right plan should be left to the website owners according to their needs and preferences.

The internet is full of such Affordable Web Hosting companies and choosing the right company could be a problem sometimes. As a customer you should be careful about choosing the right web hosting service provider. You should look at the experience of the company, the customer feedback and also the number of years they have been in this field. You should also have a budget in mind before scouting for such service providers. You should not rush through the decision and do some window shopping and contact a few companies or individuals before actually short listing one or two companies. If you do not have the basic technical expertise, you would do better to choose a good professional who can do the job for you for a reasonable price.

Friday, August 26, 2011

How Backlinks Play a Vital Role in a Successful SEO Strategy

Backlinks play a very vital role for the formulation of a successful SEO strategy. Backlinks are basically links that are from third party’s site coming to you. It is also called inbound links. It is very understandable that why Google ranks sites with excellence in backlinks so highly. Your website should be priceless so that someone else would be keen to link back to your site. If there is no quality backlinks you would never spot your site anywhere close to first page even on search engines.  The first step behind a successful SEO strategy is to gain backlinks. There are SEO Services London available through SEO London companies that help in formulating key strategies for their clients to improve their website ranking.

Links that flow in from trustworthy, keyword applicable source are very critical for a good offsite SEO plan.  Search engines counting Google just don’t grade websites that are founded on the number of inbound links it is having but depend on the superiority of those links. If we evaluate a link expected from a comment from a random blog and an inbound link from Ezine Article, then unquestionably the latter would hold much more weight in the picture where search engine optimization is involved.  If a site that Google trusts advocates your website using a backlink, in that case Google will rank it superior as contrasting to a site that it never believes.

You should understand the procedure of getting quality backlinks and the SEO strategy involved behind it. Article directories are an outstanding way to construct quality backlinks for your website. What actually happens is that these websites swap over the backlinks for the worthy articles you offer them. To make things simpler, let’s use an example.  If you write an article about the process on making candles and then insert a link to your website that is concerned in promotion of materials in making your own candles, then this process would not only ensure that your website is ranked higher by Google but the article itself could get a rank, which means progressive  traffic. There are various top London SEO companies that can give you best ideas on how effectively backlinks play a major role in SEO planning.

You should understand one basic fact, which is when search engine analyzes the importance of a site for a given keyword, they judge the amount of quality inbound links to the site. So getting content just by getting inbound links is not the only issue that should please you, the superiority of the inbound link is what matters most. There are some specific features that makes an inbound link a good backlink, they are:

Good backlinks contain anchor texts, or text which is noticeable in a hyperlink

Presence of resource links

Presence of authority links

Usage of Forum signature linking

Thursday, August 25, 2011

How to Choose Web Designing Company for Your Business Website

With the advancements in internet marketing industry and web technologies, in the present days the industry is flooded with plethora of web designing companies. In this situation, selection of a perfect Web Design Company Delhi, is the most important and trickiest task that you can ever do. The importance of professionally designed website is very essential. A poorly designed or an outdated website can have a negative impact on your company’s brand and drive away your customers to your competitors. There are several Website designing company Delhi that offer standard and premium services to clients. These Web Designing Delhi companies offer services in affordable rates to clients so that the clients can get the best services available.

There are some important points that should be remembered while choosing web designing company for your business website.

Portfolio and Case Studies: One has to look into the service portfolio of web designing company, which you are planning to choose for your business website. You have to look into the overall rage of service packages that are offered by the company. Level of expertise of the web designing companies should also be checked in all these domains. The richer the service portfolio and case studies of a company, better are the chances of getting multifarious solutions under one roof, for presentable designing and well functioning of your website.

Experience and Skills: One of the most important criteria that have to be given proper concentration is applicable and thoughtful experience and skills. Web designing companies that have loaded experience have more competencies to understand customer’s precise needs and provide germane solutions.

Fast turnaround time: It is important to understand the process of a web designing company to see the exact way it fits with your needs and requirements.

Identifying your desired outcomes: Before you can conveniently choose the perfect web designing company for your needs, it is important that you can decide and identify what exactly you want your website to achieve for your company.

Reliability and Usability: These two play the primary key roles while choosing the best web designing company as they decide the quality and worth of the designs. Usability of the website is also vital for a user who visit and easily run through all the web pages needed.

Some more factors include:

Support and Reputation


Affordability Consider all these issues before choosing web designing company Delhi for your web designing purpose.

Wednesday, August 24, 2011

Factors Involved in Successful Web Development Process

Profitable web development has been in the industry for more than ten years now. If measured as an industry, it’s still infantile but then it doesn’t stand any excuse for not being professional and not performing better and better with each passing day. There has to be a standard web tactic that would suit completely to the process of web development. There are numerous steps that are involved web site design and development procedure. The core process that this web development process comprises of includes gathering of initial information, creation of web site and maintenance of the site for keeping it current and up to date. There are Website Designing Delhi companies that offer excellent services on web development in affordable rates for the best convenience of clients.

Let’s discuss the steps in detail and understand which factors are involved in successful Website Development Company India process:

Information Gathering: There are many things that have to be considered when you create the feel and look of your website. In the first step, reflection of solid understanding of the company, for which the website is being created, is present. It should clearly recognize what are your business aspirations, goals and how through web you can be aided to achieve your goals and hit the desired target set. Some points that have to be kept in mind while proceeding with the actual purpose of the website, marking of the target audience, fixing of accurate goals and type of content that has to be promoted in your site depending upon the likes of your target audience.

Planning: In the planning stage, the site map for your website is planned with the help of the information being gathered from the first stage research. The site map lists all the main topic and sub-topic areas of your website. This helps in expansion of an ideal navigational scheme. When you are in the planning stage, your web designer will help you find out and decide what latest technologies should be implemented.

Design and Development: From the information that has been gathered from the primary research, it is high time that you start determining the feel and look of your website. The key factor that has to be taken into consideration is your audience. You have to understand that a website meant for teenagers will look entirely different from an educational website. In the designing phase you should also take into consideration elements like color to make stronger the classification of your company on the website, company logo etc.

Testing and Delivery: In this phase your Website Designing Company attends to the final details related to your website and conducts thorough test for it.

Maintenance: The expansion of your web site is not unavoidably over, although. One method to bring replicate visitors to your site is to present novel content or yield on a standard foundation. Most web designers will be more eager to carry on working with you, to modernize the information on your web site. There are various Web Design Company India offering brilliant support and services in the web development process.

Wednesday, August 17, 2011

How Can You Improve Google Rankings Through SEO

The search engine of Google, which is, uses a variety of methods to determine, which pages are displayed first in the results. By following some effective SEO strategies you can greatly improve Google rankings for your website. There are SEO companies that offer services for clients to improve Google rankings for their websites. SEO Services London is one the top SEO companies in London, which provide hundred percent effective services to businesses across the city. There are few important factors that are searched by the Google search engine that include:


While cataloguing web pages, important factor that Google looks for is the density of the keywords used. It is advised that always natural phrasing should be used and repetition of same word over and again should be strictly avoided, which would ultimately lead to making the text “invisible”. The opening paragraph that appears in your website should be framed very strongly with valid information as Google definitely looks for the keywords in the first two hundred words in a website.

Keyword Phrases:

It is advisable to always add few extra words and stress upon making keyword phrases rather than focusing on a single word. You can make this process more effective and get different perspectives by thinking that what you would have typed as keywords while searching for information for your own website. It is always useful by sticking to one subject per page.

Link Building:

One mantra that should be kept in mind is to link often and link early. Hyperlink is something that Google looks as one of the biggest factors. Both to and fro links of your website is looked into by Google, so it is advisable that the links are used within the web pages, which is a way of emphasizing the keywords. Exchanging text links with other relevant websites can improve your website’s page rank.

Site Mapping:

Inclusion of sitemap file for the search engine is one another vital SEO tip that can improve your Google ranking. The best location for your sitemap.xml is the root of any website, which is the place that search engine spiders typically look for. Creation of an HTML version of your sitemap for the website users helps a lot. You can put it at your domain.ext/site_map/ and include the same content you have in the XML version. The sitemap should be submitted to Google using the webmaster tools.

Some other factors that can improve Google rankings through SEO include:
  • Effective Heading and Title for you webpage
  • Usage of natural language in the webpage content
  • Make the optimum use of the title tags
  • Use “alt” tags for site images
  • Social Networking for better SEO benefits
  • Usage of statically types URLs
There are various companies offering SEO Services UK to the clients. These companies offer professional services that help the websites improving Google rankings and effectively improve their business. The H2 COMPANY, Laguda Web Marketing, are some of the SEO UK companies that are into the business of search engine optimization.

Why Your Website Needs to be Redesigned

There can be several reasons for opting out to redesign your website. One point that should be well understood is that by the term redesigning, it does not only include or mean graphical redesigning, it could always be addition of basic functionality needed for the up-gradation of site such as SEO changes or addition of fresh content. There are Website Redesign India companies that are dedicated in transmitting client’s image and truly representing the client company’s venture, image and mission.

Before you take the decision of going for website redesign, you also need to look into few aspects, which could prove useful in taking proper and effective decision. You should consider whether the new design would appeal in the same way to your regular visitors and at the same time impress new target audience, the changes that are going to be implemented would help in making the site better or how could restructuring of your website content is going to be affect the rankings in the search engine. If you can successfully answer the above mentioned questions, then you are all set to give your website a brand new look and feel by redesigning, for which you can get professional aid from standard Website Development Company.

It should never happen that redesigning a website results in complete blocking of traffic of search engine. Nor you should discover that after you invest a handsome amount and valuable time into redesigning your site, it is not suiting to the needs and expectations that you had before starting the process. So before you take the plunge, consider all important factors that call for the need of redesigning. You should have the thorough knowledge that what is currently working out for your website and in which aspects, it is turning negative. There are successful and professional Website Designing Delhi companies that offer complete solutions covering areas like web maintenance services, web application development, designing of sites, web hosting etc.

Some golden rules that are advisable to be followed while redesigning your website are:

  • You can conveniently change the look of your site but never the feel
  • Give endorsement for the old site and always use a development environment
  • Avoid losing search engine rankings
  • Some important points that justify the reason why your website needs to be redesigned:
  • Presenting the current market position of your organization
  • Renaming the navigation links and making it more simpler and understandable
  • Optimization of the pictures that are present in your website
  • Upgrading your site with full-service or paid hosting
  • Bounce rate of your website is becoming high

What Makes A Web Hosting Company Best Choice For Your Website

Having a nice website that is well designed and with the best of contents is just one part of the story; the next important thing is to see that the website is hosted on the internet without any delay. Unless proper web hosting is done, the website will not become live and will not be visible to the outside world. Hence the very purpose of constructing a well designed website will be lost. So choosing the right Web Hosting Company to make the website live and visible to the world is of extreme importance. In fact it is as important as the construction and design of the website, if not more important. This article tries and gives some general information as to why choosing the right web hosting service provider is important.

Before hosting a website and making it live, one should understand the fact that every day thousands of websites are getting hosted and are going live. So choosing the right website hosting company is of extreme importance. The type of hosting company that you are choosing would depend on the line of business you are into. For example, you could be a student owning a website. In such a situation the web hosting service providers should also be one who is experienced and related to this field.

Coming to hosting the website, you should be aware that there are quite a few Web Hosting India companies who would be willing to do the job for you at a price. They have various packages and plans to suit individual budgets and needs. Some plans work on a monthly basis, while there are others that are quarterly, half yearly and annual in nature. Choosing the right plan should be left to the website owners according to their needs and preferences.

The internet is full of such Web Site Hosting companies and choosing the right company could be a problem sometimes. As a customer you should be careful about choosing the right web hosting service provider. You should look at the experience of the company, the customer feedback and also the number of years they have been in this field. You should also have a budget in mind before scouting for such service providers. You should not rush through the decision and do some window shopping and contact a few companies or individuals before actually short listing one or two companies. If you do not have the basic technical expertise, you would do better to choose a good professional who can do the job for you for a reasonable price.

Wednesday, August 10, 2011

What is White Hat and Black Hat SEO Services?

Whenever it comes to any trade or business there are always certain practices that are followed by the people, depending upon the individuals whether they resort to genuine business practices or illegal one. Similarly when it comes to SEO practices there are two different terms that are used to differentiate between the kinds of practices that they indulge in. first White Hat SEO and second Black Hat SEO.

First let us begin by understanding these terms one by one. A white hat SEO technique is all about following genuine practices or guidelines that are furnished by an authority. It is also about ensuring that genuine content is displayed on the search engine indexes as well as for the user who seeks to search for the relative content just like the practices followed by SEO UK. Their technique involves or rather focuses upon furnishing meaningful content creation, targeting relevant keywords, making the search engine user-friendly etc. In addition to all this SEO Services UK indulge in link building and its popularity along with book-marking and blogging.

Now after knowing about white hat and the ethical means followed by a reputed SEO company like SEO Services London lets move on to knowing about Black Hat SEO. As the name suggests it is all about indulging in malpractices and manipulating search engine for furnishing the desired results within a span of few days to weeks even though such effect is not long lasting but still this is an illegal path towards achieving it. On a more clear note a Black hat SEO engages in deceptive means for improving or enhancing rankings which are not recommended by search engines. These practices may involve utilizing the most basic technique of hidden text or a text that is of the same color as the background for example inserting white text on a white background. Also this might involve navigation issues like navigating the user to another page other than what is desired. Some common means adopted by Black Hat involves spamdexing, link harvesting and keyword stuffing. Also cloaking is yet another popular technique in which a different page result is displayed when a user requests a page or another page is displayed by a search engine.

After thoroughly learning about the difference between black hat and white hat SEO techniques it is important to know the after effects of indulging malpractices employed by black hat. It is a serious offence taken by the search engines and so these kind of activities that fall under illegal practices will have the website penalized which may result in reduced rakings or total elimination from the listings of database. This can be either done by automated process or manual review of the website. So, in order to be on safer side one needs to find a reputed SEO company like SEO UK for genuine rankings, following legal means and giving their best by putting in the right amount of hard work while maintaining integrity.

Sunday, August 7, 2011

Website Redesigning: Beginning of New era in Web Designing

Web 2.0 has come to an end; we are now slowly moving towards web 3.0. Trends and styles on the internet keep changing very fast. Change is the only constant in this universe – the proverb perfectly suits the web world.

If you have a website, you have to keep working on it. Otherwise it will go outdated and your competitors will have the advantage of being trendy. Look for companies that offer website redesign in India – if you already have a website, a redesign service provider can help you make the suitable makeover so that it looks up to the standards and modern.

You cannot own a static website any more; from search engines to users everybody love updated and fresh websites. So following features are a must for a modern website:

Blog: You will hardly come across a website that does not have blog. With a blog you can keep your readers updated, receive their comments on various issues, make important announcements, create a list of subscribers and achieve many other things. Blog is the easiest way to add fresh content to your website. Companies that provide Website Design Services India can help you install a blog. There are many professional bloggers and writers who can help you with corporate blogging as well.

Forums: A forum is a place where readers can ask questions and other readers or you can post answer. If you are providing any kind of service or support, a forum can be of immense help. Most importantly, with a forum you can keep adding user generated content to your website and make the search engines happy. Firms that offer Web Designing India can help you integrate such a board with your website.

Live Chat Support: This is another thing that can help you provide 24x7 support to your customers. If you own a web store or offer any service online, you must have a live chat system installed on your website. In case your portal does not have this feature yet, look for companies that offer Website Redesign India and get a live chat system ready.

Social Sharing Options: This is the age of social media. From facebook, twitter to Google Plus – you have to allow your readers to share the content of your website on their social circle. That will not only help you spread the words, but it will prove how trustworthy your website is. It will have a positive impact on your website’s ranking as well.

Thursday, August 4, 2011

How to Choose Search Engine Friendly Website Design

So you care about search engines! Some of the webmasters, usually the big brands, build their websites just to showcase their creativity – they do not think whether search engines can crawl the website or not. But if you want to become successful on the internet and want to get traffic from various search engines, you will need to make your website search engine friendly.

First thing you have to do is look for a Web Design Company in India. There are many companies that offer Web Designing Delhi. Talk to them, get quotes and select the best company to get a search engine friendly website ready for your business.

You have to let your web designer know that you are looking for a search engine friendly website. The designer will stay in touch with search engine optimizers so that the structure of the website looks good and search engine friendly as well.

There are several things that the designer will keep in mind while developing the website. Website Design India is quite popular these days. Many creative and skilled designers are there, you can get high quality websites at affordable rates.

The first thing that is to be kept in mind is that Flash content is not yet search engine friendly. Though search engines claim that they can read Flash, but when it comes to compete on the internet and you have to make your website visible, it is recommended to have the website built in HTML. Competent web design company in India would always help you create websites in HTML.

Usability is another thing that is to be considered. If users do not find the website simple and helpful, they will bounce back. This gives a wrong signal to the search engines and they will consider your website not to be helpful and probably push it down while showing search results.

A skilled designer who has been providing web designing in Delhi for many years can analyze users’ requirements and prepare the right layout for your website. While converting the PSD to HTML, they will take care of the factors as mentioned in search engine’s guidelines, such as proper navigation, sitemap, usage of javascript etc. Modern web 2.0 compliant websites are built in <div> not in <table> tags.

A skilled designer would code the website so accurately that it will pass XHTML validation check as well. Finally, you will get a search engine friendly, creative and interactive website for your business.

Wednesday, August 3, 2011

Hiring a Web Design Company for Online Business Success

Are you planning to grab the online market by creating a strong and powerful presence on the internet? You will need a website. There can be three types of business websites:

Type 1: The owner has an offline business, but now they want to have a website through which they can promote their products, services or brand online.

Type 2: No offline business – the entire business will be operated through the website. Lead generation websites, affiliates, ecommerce stores etc. fall under this category.

Type 3: And there can be another type of business website – owners of such websites do not want to make any business online, they just want to have a website to provide some information to their clients. The entire business operation is run offline.

All of these business owners need traffic; a website without any visitor can be compared with a store without any buyer. With customized and professional Web Design a business owner can come up with an attractive and user friendly website which can enhance their online and offline business performance.

Creative and innovative ideas can make a website attractive. However, you have to keep it simple and user friendly as well. You can get Web Design Services Delhi at affordable rates. There are many talented Web Designers  India; they can offer you quality service within your budget. So look for web design service providers in Delhi or any other city in India and choose the best company.

The performance of your website will depend on the quality and features available on the website. Hence, you have to work with the best company. While hiring a web design company you should keep few things in mind; this will help you choose the right option.

1.Check the portfolio of the company; see what kind of work they have done in past. This will help you evaluate their abilities. If you are going to build your website based on open source applications, ask them how comfortable they are with open source programming.

2.See if they have got positive feedbacks from their past clients. Ask if they have any live project – if yes, visit the application or the website and test it.

3.Assign them a small test project. This will help you understand how professional they are and kind of quality they can deliver.

Internet is the easiest and most common source to find out web design services in Delhi, India. You can also use popular job boards to get in touch with professional web designers in India.

Tuesday, August 2, 2011

Looking for a SEO Service for Your Business

The power of internet is such that its benefits are also reaped by businesses to sell their services since a decade. This medium comes across as the most desirable as most businesses rely on their website to generate leads, sales or significant business network for the services that they render. Now that the search engines are quite prominent with the results that they display for the required query, it is all about driving frequent visitors to a website. Here the role of SEO London is essential as it allows increased popularity and online branding of the business. SEO (Search Engine Optimization) is the process of adding required grade in the search engines which support the keywords and are relevant towards linking to your position.

Undoubtedly looking at the current scenario of, the popularity and demand for online marketing has risen manifold. This is all about the digits of specialists in various areas extensively working toward the given target that it is growing speedily. Such areas can be defined as  SEM (Search Engine Marketing) and SEO.

Now the focus is on both SEM and SEO UK  that are comfortable in working towards online and add increased popularity of the digit of businesses service. While the point to be noted is that as much as  competitively priced services of specialists are readily available in the market, they might in no way truly unite in person. But with number of growing SEO companies setting up in offices in all cities might differ in services as well as the package of various services that you might get with another would highly vary.

The most important aspect is your location of business that must be in accord with the  SEO agency that you are looking for . For instance if you are in the North West of England, you would probably benefit from a Manchester based consultancy, in support of this same instance you can opt for London SEO as it would be easier to personally visit them or allow them visit you on demand. A face to face aspect of meetings are not only impact creating but also provide a undeniable level of trust which cannot be replicated by emails with a complete stranger.

While it is always sensible to hire a nearby agency but one must also remember to keep the details in mind that would include the kind of varied SEO Services UK and custom made deals that they are offering. So, keeping in mind that the internet is a fantastic resource in support of result SEO Services London but it is actually about the back to back work put in by a reputed SEO company London for actually winning scores with your business search results.

Which Type of Web Hosting is Best for Your Business?

Websites are one of the most preferred forms of obtaining information and making money online.  It is very important that you select right web host for your website which can ensure you more efficiency and user-friendliness. If you go out on a search of web hosts then you can find many online. Out of them three most popular web hosts are- shared web hosting, dedicated web hosting and VPS hosting india.  These web hosting services help users to upload their websites on the Internet for public and private viewing.  Before suggesting which type of web hosting is best suited for your business, it is important to discuss each of them individually.

As the name suggests, Shared Web Hosting allows majority of small users to share the same shared server to upload their multiple websites.  All websites in shared web hosting have the same operating system. It is widely preferred by beginners, individuals, and small business houses because they have less requirement of bandwidth and disk space.  The main reasons why small internet business or for a personal website choose shared web hosting  because it has affordable rates, no maintenance cost and fast set-up.  However, it has flipside as well like security issues, limited resources and it is not suitable for large data ecommerce sites.

As far as Dedicated Web Hosting is concerned, it is more reliable and secure than shared web hosting.  Here, each website is allocated a dedicated web server that no other site can share in any way.  In dedicated web hosting one need not have to worry that the server will be overloaded with the excess number of websites being hosted on one server. In addition, it allows customers to customize their hosting experience.  It is an excellent option for business websites as it ensures highest level of performance and security. However, dedicated web hosting is very expensive to afford and for individuals and small businesses it is difficult to bear its expense.
At last you have VPS hosting india, which is popular between small and medium sized businesses. The best thing about VPS hosting India it offers users benefits of shared and dedicated web hosting. It provides more freedom and flexibility than dedicated servers at an affordable rate. It is very cost effective way to manage multiple websites.

After learning about all the three web hosts, it is advised that VPS Hosting India will be best suited for your business.  One of the most recommended and popular service provider is VPS hosting India which has excellent services at reasonable rates.

Why to Hire Professional Web Developer for Website Development

There are different stages of website development. When you create a portal from scratch you have to get the template ready first. Any professional Web Design service providers can help you get the basic layout ready.

Website designing is the first step – you have to hire a web designer who can understand your requirements and come up with a creative layout for the website. There are many web design companies; you have to choose the best one who can help you realize your ideas. The template must highlight your USP and must be creative as well.

The web designer will send you PSD file. This gives you an idea how the finished website will look like. Now you need a website developer who can convert the PSD to HTML or XHTML/CSS and add all the desired functionalities. There are several ways of making a website interactive. There are many competent web development services in India – you have to look for the one who can offer customized web applications and solutions for your business.

You can search for website development in Delhi to find out reputed web development companies in Delhi, India. A website development company not only helps you convert PSD to HTML, they can create several applications for your website to make it more exciting and interactive. Integrating charts, creating dynamic database-driven websites, offering various options to the users, integrating forums, blogs or wiki, live chat support – all such things can be handled by experienced Web Development Services India.

Gone are the days when people used to create static websites to do business online. You have to keep updating your website periodically. Look for companies that provide website development in Delhi – they can help you create dynamic portal which is interactive and social media friendly. A skilled developer can also help you design Facebook and Twitter apps to spread your website across the social sphere.

A professional web design and development company would help you create a web 2.0 compliant website that will become popular easily and help you generate leads online. Look for experienced companies that provide Website Development Delhi, India and take the first step towards creating an impressive website.

The Main Advantages of a Good Ecommerce Website Design Company

E-commerce is the best thing to ever happen in the world of online business websites. But before we go on probing about the advantages that it offers it is essential to understand about the terminology and what it is all about. Well to begin with there is nothing complex about it, it is all about selling goods & services online.

Now when it comes to online presence and marketing as well as improving sales or pitching in sales, one needs to be careful enough with choosing the rightful Web Design Firms. As when you choose the best designing company then you get an edge over your competitors. You are also able to get to the right target audience and make your presence felt online.

Here are a few of the things that an e-commerce design company would let you know and will help you work out with:

Registration: A good design company would undoubtedly let you know that you need to first register your E commerce website with a .com extension. As a website with these extensions is going to get more hits than the one with similar domain names but with  different extensions.

Relevant content: Here you need to keep in mind that content is of utmost importance so you need to try to make the content your website as relevant as possible. While designing you will be able to get help regarding the content , its arrangement and even the manner of representation. This will help you to entice your customers into wanting to stay longer on your website.

Keywords- When it comes to search engine optimization a good designing company will definitely help you out with getting the desired keywords. They will carry out a research for  the keywords that are most contextually relevant to your business. This is done to ensure that when a user makes a search he/ she gets to reach to your website and in-turn help you with customers/ expand business network relevant to your business.

E commerce Web design and development: This is essential most part of any e-commerce website, also while you are at it you should be able to access the Web Designs Samples before hand. Moreover as we are well aware of the fact that due to lack of time one only spends minimum of 30 sec in evaluating a website. If you are able to create an impact upon the visitor and even sales pitch which will lead you to create improved sales experience. It is beyond those 30 sec when you know that your designing agency has done its work with the best possible resources available and utilized them to our benefit.

Navigability: In order to keep your website smooth working and facilitate the visitor into looking & checking products easily it is important to keep the Navigability of the E commerce website as simple as possible. The number of clicks must be kept to minimum for the visitor who is searching for a product.

Robust Information architecture: Web design and development agency is aware that the system must be backed up with robust information architecture. It is important to keep the integration of the front end & backend of the website as seamless as possible. This way it would make it easier for a customer to make purchase.

Secure server and payment gateway:As the name suggests that the designing company would be able to help you with installation of a secure server and a reliable payment gateway to ensure the customer’s vital information is safeguarded and verified as well.

If all the above reasons work well with the kind of e-commerce designing agency then you are well on your path towards creating a significant revenue and impact with online business.

Monday, August 1, 2011

Are You Still Unaware of Internet Marketing Benefits

This is the age of internet and online marketing where it is essential to make an impact upon the online audience. Whether you are a large business firm or a small or medium business it is essential to understand the power of internet media that benefits in spreading the word about any existing business and helps in creating an online presence. Not only this when it comes to Internet Marketing London then you need to understand the importance as well as the exact strategy employed behind it.

SEO  or Search Engine Optimization is all about optimizing the content in such a way upon the search engine that it would provide good ranking to your website and fetch you a good presence online. Though these are the most important reasons of creating a presence online but these are not the only one. An online presence would spread word about it in the market and help you reach out to the potential customer whether you are a B2C or a B2B.

Now the most essential part is in hiring the right SEO company like London SEO. It is a highly professional company with skilled experts to help you with the desired results when it comes to SEO. Targeting the exact areas where you need to provide maximum focus to your audience a specific trade enquiry or a specific product is all possible.

Just think about the advantage of having an SEO company design your website and target you on the first page of a search engine, it will be the best possible manner of reaching out. Everytime someone out there would enter some keywords to search for something specific about your company and it leads to the first page of the search results then the impact would be much more as only the best known would be present on the first page of the search result. Here your SEO company can ensure to fetch you the ranking that is essential for creating a good brand presence for your own company.

Though there might be several SEO companies in the market readily to offer you with their services with a cheaper pricing but the impact and the services are not always the same. Do not be lead into a trap where you will be stuck in a time bondage of improving your rankings for more than couple of months or beyond that. Only a trusted name will offer you the genuine services with integrity and visible results in no time. Increase in traffic and increasing business proposals along with increasing clientele, more visitors online searching for your company and at the end of the day a significant increase in your business calls is all that matters. Remember only a SEO Company London with its highly skilled software engineers and strategists in SEO will be able to give you what you exactly desire.

Sunday, July 31, 2011

Best SEO Tips to Attract More Visitors to Your Website

The primary aim of any business website is to generate more revenue in order to progress and outdo other competing businesses on the row.  Websites which do not receive sufficient visitors or web traffic succumb to their fate. If you do not want that your website goes unnoticed then you should opt for  Search Engine Optimization (SEO) services. A large number of online ventures are going for SEO for their commercial websites.  It has become a very common term of the marketing world due to its immense contribution in increasing visibility of your website and attracting more visitors on the site.

To optimize your website you should have full- fledged knowledge of SEO, its procedure and the internet marketing. If you are not well-versed with that then it is advised to hire SEO professionals from a reputed SEO company like London SEO.  This highly professional company is known for its excellent SEO services, on time delivery  and high standard of work. SEO Company London has well qualified and experienced SEO people working relentlessly on various SEO websites, their profound knowledge on SEO and internet marketing can do wonders for your website. Also known as Internet Marketing London, the company has very reasonable rates that suit every budget.
Every SEO company follows some basic tips of SEO to attract more visitors on to the site and making it more popular. Given below are some best SEO tips that are helpful in generating web traffic and profit.

It is found that majority of SEO professionals are always in hurry and show their little concern to extensive keyword research. As a result they keep revising their SEO services efforts and lose traffic and time. Keyword research is very crucial part of SEO and keywords play very important role in SEO. You can use Google keyword tool, Google insight and Google suggestions for keyword research.

You must pay lot of attention in enhancing quality of your website. Give it a professional look and use good content with no spelling and grammatical errors.

Place the keywords in right places where they can make more impact. Make sure the search engine should be able to find these words instantly.

It is important to know Search Engine Crawler only considers HTML of the webpage so, you need to assure it is properly optimized to guide crawler to the right places.

The last SEO tip is to try to get details of the visitors who view your website. This helps in keeping you update with the performance of your website.

Friday, July 29, 2011

Make Huge Money With ecommerce Websites

Today E-commerce websites are very popular mode of buying and selling products and services and most importantly making money on the internet.  With the change of time and technology, most of the consumers go for online shopping rather than going to stores or markets. Although Ecommerce has been in the market for a long time, but, it has now picked-up the pace. Ecommerce websites have made things available with just a click away and it would not be wrong to comment that ecommerce solutions are absolutely a revolution in shopping arena. Shopping has never been so fast and convenient both for buyers and sellers.  E-commerce websites have formed a strong place in the marketing world and this is the reason you find a plethora of e-commerce websites on the Internet today, where consumers shop anytime day and night.  Moreover, you can access ecommerce websites from any corner of the world and begin shopping.  Some of the most accessed ecommerce websites, eBay and Dell.

In order to make money in ecommerce trade, it is very crucial to make your ecommerce website lucrative and attractive.  Moreover, you are not the only one in the market running an ecommerce website; you will find many competitors selling the similar products and services that you are offering.    So, in order make your website successful and outdo your competitors, you need a good ecommerce web design company like Ecommerce Website Development India. The company is known for its high standard of work and professionalism.  It has a professional team of designers who look after your ecommerce website to make it look attractive and profit generating. Ecommerce Website Development India has very nominal rates as well. 

Ecommerce websites are not just used for buying and selling but, you can resale bid, auction, exchange on these sites.  You can put articles like – mobile phones, electronic gadgets, clothing, jewelries and accessories for resale in various ecommerce websites.  It is one stop shop where you buy, auction, bid etc at the comfort of your premises.  Ecommerce websites are not just popular in one or two countries but, people from various countries of the world browse them to shop various items.  Hence, it is a great way of earning lots of money.  Running an ecommerce website is not an expensive affair at all; it has low risk but, high profits. 

Today e-commerce website development has occupied a prominent place in marketing world and it is a common sight to find a plethora of e-commerce websites on the World Wide.