Friday, January 25, 2013

Brian Rattner - Seo book 10 Things from Questionable SEO

Questionable in the sense that we are here to discuss precisely and understand if they are to be erased from his memory in style with the Man in Black that little thing "sparaflesciava" (cited above) light or not.

10 SEO Stuff to Discussion

1. Validity of AlexaRank
This is an indicator that measures the traffic developed by Alexa, a subsidiary of Amazon. Especially in the publishing field has a certain importance to address the media centers and collect some 'more advertising dollars.
IMHO SEO side has no validity (if not Google, just ignore it) and is not reliable.
2. The flash sites
Beyond the fact that a web designer right now, I'll discouraged SEO for a site in flash is a pain in the ass. Not that it's impossible to place a lot, but it complicates life.
IMHO it is a thing more than obsolete, also consider that Apple devices can not see flash and half the world has an i-something.
3. The phobia of Page Rank
Did you see how the Page Rank algorithm is the foundation of Google.
IMHO, however, is not everything and it denotes the fact that there are sites with low PR are better positioned than others. In SEO there are 200-odd factors, not just one to consider as fundamental both.
4. Everything is CMS
The Content Management System like WordPress or Joomla are a godsend to build dynamic sites but it is not true that side SEO only count them.
IMHO a good static site could have even more advantages such as speed being more streamlined system for managing content-rich plugin.
5. Content is the king
Do you understand me, in this sense, I am the monarchy. The content is very important if not crucial to a site that is intended for users and not just the mere SEO .
IMHO, however, there are SERP in which there is the crap on the front page. And ok that "we must do it as well us" Content is king, but only if it is well established on the throne.
6. Social is the new SEO
The SEO is no longer needed, now there are social networks!
IMHO optimization on search engines is one thing, the SN are another. We often crosses and these meetings are born good things but because a marriage will only work if you are couple (cited).
7. AdWords affects SEO
You paid a bang in advertisements, will also improve your organic ranking !
IMHO no, here too AdWords is one thing, the SEO another. Maybe we can argue that in certain niches very moneyed if I position it on "loans" with my blog over the N bank that spends money on ads Rosica someone but if I'm annoyed there's always the speech that I have a site built to win AdSense.
8. The EMD will become unnecessary
We keep the brand and not the exact keyword in the domain (exact match domain) as "running shoes" or "pizza restaurants". Google says it for years to promote the brand!
IMHO the mix is important, but there are areas in which the EMD half ago SEO and this can not be ignored.
9. Google hates SEO
Google Inc. is a and I, I are two flies in comparison.
IMHO the SEO is understood by Google on the basis that receives aid in the improvement of the results returned to the user. It 's the bad SEO, that force some factors, which deprecates. And then crushes.
10. It's your word
The tenth SEO question I want to leave you, the last word that closes this section SEO.
I hope it was to your liking, right now I thank you for watching and for all shares, comments and feedback events.
About Author: Brian Rattner is a New York based attorney with over two decades of experience. He is also a successful sales professional, leveraging his excellent interpersonal, communication, writing and presentation skills to support his clients. Brian Rattner, as an attorney, has outstanding analytical and organizational skills, a high-energy level and an exemplary work ethic.

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