Tuesday, June 28, 2011

How to Attract Customers to Your website with Colors

Some great person has said, “Life is a canvas and you are born to paint it with your best colors”. So, the use color always plays an important role whether it is your life or it is your business website. Well, I don’t think that there is much difference between both? Web Page Design has become the essence of the online industry and if you are running a website, then it is very important for you to provide your web pages with flying colors so that visitors can land on your homepage at their first sight. In this article w are going to discuss some of the most efficient ways of making your website attractive with the uses of colors.

Know Your Target Audience:  This is the first and most crucial step to know before putting any color to your web page. Decide the nature, taste and likes and dislikes of your target audience. It has been found in various research works that people of different age groups also differ in the choice of their colors. Therefore, understanding the type of audience you are targeting, your selection of color must depend on these factors.
Regional and Cultural Differences: Your color selection must also justify the region or the culture followed by your targeted audience. The world is filled with different people with various cultures and they have their different meanings for each and every color. Therefore, every color you use for your web page must be thought carefully considering all these factors and try to captivate their preferences.

Visit Top Websites: Now, this is another smart step which can help you to judge the color combination for your web pages. Visit some of the most successful websites and look for their colors which they have used on their different pages. This will give you an idea of the trends of color combination which are followed by the online visitors.

Focus on the Content: Along with bright colors, it is very important for you to check whether the colors which you are using in your website must support your content. It happens sometimes that too many bright colors make it difficult for your readers to read and understand the content written on your web page. Therefore, make sure that the background color is selected according to the font size and the matter of the content written on it.

Try These: Red, black and royal blue are some of the colors which instantly attracts the visitors to your web page whereas pink, teal, orange and light blue can be used for your shopping cart as these colors provide good visibility to various options which you provide to your customers.

SiteSpices is a small business Website Design Company providing services worldwide. We provide affordable and interactive web page designs for small businesses.

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