Thursday, April 7, 2011

Planning your Ecommerce Website Development

If you have the best quality products catalog then your ecommerce website can be a huge success. Generally, it is like while developing an ecommerce website this is the area, which is remains neglected. Many companies choose their ecommerce website development partners based on the price they charge and the ecommerce tools and features they give.

Price can be an important factor but I hope you do not want to be pound-foolish and take a decision of getting an ecommerce website developed from a company, which offers cheap prices but worst quality work. So planning your budget is a realistic starting point for a successful ecommerce website.

A good quality website design is definitely important which will certainly help improve the conversion rates, build brand reputation and give customers a sense of confidence. However, when we talk about the overall design, it is important to have an elegant and easy to navigate design rather than flashy, over designed website. That is why there are major losses in the sales of dozens of ecommerce websites as they have relatively weak graphic designs. 

Features like gift certificates and wish list modules do not have value unless your site has visitors and these features determine your ecommerce partner. Once you have reached success these type of features are great for expanding sales. 

A good looking cheap and feature rich ecommerce website is good but it is successful only when your product catalogue is well developed. 
When you start planning your ecommerce website there are things that you need to do. First is develop an outline for your catalogue that includes categories and sub categories. It is highly vital for you to have your category and product names align in phrases that people actually search. You have to consider your navigation structure in this planning stage to ensure that you are using the keywords that can generate traffic to your site. These key words are essential in the navigation system for search engine visibility. It is easier to get these things right in the planning and development stage; otherwise, later it can cause heavy losses.

It takes time to develop search engine visibility so if you want to get your site live as soon as possible then start laying claim to your vital keyword phrases. You are better off having your website go live with a few products rather than waiting a year to develop content for many products.  

Nevertheless, not all this is easy to do, one need professional help. A good firm of web development services India can provide you proper planning for your ecommerce website.  

PixelCrayons is a Web Design Company Delhi. PixelCrayons provides affordable web design and custom website development solutions, Ecommerce Website Development, CMS Web Design and website development services india and more.


  1. Ecommerce web design is specifically done to make the shopping experience enjoyable.It is important that an ecommerce website inspires confidence in the visitors. here we have good, effective and quality designer who can make your site look amazing....

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